Buena vista county’s hometown newspaper online edition
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Advertising
Details
Publication Days
The Storm Lake Times is published every Wednesday and Saturday with guaranteed
delivery in the U.S. mail.
The Green Saver is inserted into The Storm Lake Times every Wednesday and into
other area publications in their mid-week editions.
Deadlines
Monday 4 p.m. for Wednesday’s newspaper.
Thursday 4 p.m. for Saturday’s newspaper.
Friday 5 p.m. for Green Saver.
Production Information
Printing Method: Offset
Page Size: 12”x22.75”
Image Area: 11”x21”
Columns: 6
Column Width: 1.75” (10.25 picas)
Gutter Space: 1/8” (10 points)
The Storm Lake Times has complete facilities to design your ad. We also accept
digital files in QuarkXPress or Adobe Acrobat PDF, on disk, camera-ready slicks
and by electronic delivery (Internet, e-mail, FTP). Files must be compatible
with Macintosh computers.
For best results, we prefer QuarkXPress files. Make sure that all graphic
elements and fonts are included. The advertiser or its agency assumes
responsibility that all content, fonts, etc. used in the ad are properly
licensed for use in The Storm Lake Times.
When mailing digital ads, enclose a final laser proof.
Follow these recommendations to ensure that your images are properly reproduced
in The Storm Lake Times:
• Screen ruling for photos is 120 lines.
• Allow for 30% dot gain in photos. Highlight dots in black and white photos
should be no lighter than 2%, shadow dots no darker than 75%.
• Restore shadows after adjusting the midtones.
• Try unsharp masking to sharpen images.
• Use UCR and GCR to improve contrast and stabilize colors.
• Photos should be scanned at a minimum resolution of 200 dpi. Line art should be
scanned at a resolution of 600 dpi. Images should not be enlarged in the layout
program.
• Maximum color density (ink weight) should be 240%, with 70% black ink limit.
• Avoid solid borders and designs that may cause ink starvation.
• When using reverses, large areas of solid ink should be no darker than 80% to
prevent offsetting of ink on facing pages. Also, avoid small, fine type in
reverses.
The highest circulation newspaper in
Buena Vista County.
The only locally-owned newspaper in Buena Vista County.
$476 Million!
That’s the buying power of the readers
you reach through The Storm Lake Times.
Our readers are your customers. They are bankers, lawyers, doctors, farmers, merchants, teachers, laborers and
others with money to spend.
In today’s competitive marketplace, it’s more important than ever to direct your marketing efforts carefully at the
sector that spends money.
Go where your message will stand out. The Storm Lake Times is that medium.
Thousands of households invite us into their homes twice each week by paying for
a subscription to The Times. That’s guaranteed readership!
That’s a market you can’t afford to miss.
R. Michael Diercks, Sales Manager
Cell: 712-299-0337
220 West Railroad Street • PO Box 487
Storm Lake, Iowa 50588-0487
Phone: 712-732-4991
Toll-Free: 800-732-4992
Fax: 712-732-4331
The Storm Lake Times has the highest readership of any newspaper distributed in
Buena Vista County.
Total Paid Circulation.............................3,330
Subscriptions in-county: 1,924
Subscriptions outside county: 646
Newsstand sales: 760
Family income over $40,000 — 76%
Average household income — $35,462
Readers age 8-64 — 60%
Readers age 65 and over — 40%
College education — 88%
Married — 73%
The Storm Lake Times primary circulation area is a 20-mile radius of Storm Lake,
Iowa, encompassing all of Buena Vista County and parts of Clay, Pocahontas,
Sac, Ida and Cherokee counties.
Storm Lake, a growing community of about 12,000 population, is the county seat
of Buena Vista County (population 20,000) and a retail leader of Northwest
Iowa. It is located at the junction of U.S. Highway 71 and Iowa Highway 7.
Local Rates
Per Column Inch
Open Rate — $6.50
Contract Rates
6 Month Minimum, Per Column Inch
Weekly — $6.00
Twice Weekly — $5.00
National Rate
Per Column Inch
Commissionable — $7.75
Preprinted Inserts
Open rate — $80 cpm to $250 cpm based on number of pages.
Please contact us for rates.
Color Rates
Spot Color — $50
Process Color — $100
Legal Notices
The Storm Lake Times is an official newspaper for publishing legal and public
notices. Rates are determined annually by the State of Iowa.
Call Mike at 712-732-4991 for more details
TV Times — TV listings, Saturdays
FarmTimes — farm coverage
GoldenTimes — for senior citizens, odd-numbered months
Health & Fitness — wellness and recreation, even-numbered months
HomeTimes — home improvement, monthly March-October
Prep Sports Previews — quarterly
Extend your advertising reach to more than 40,000 readers in western Iowa with
The Green Saver.
Reach even more readers in this valuable trade territory with The Green Saver,
published as a supplement every Wednesday in The Storm Lake Times and 11 other
area newspapers in Buena Vista, Pocahontas, Sac, Cherokee, Ida, Crawford,
Calhoun, Monona and Woodbury counties. And because it’s paid circulation, you know your message is getting delivered.
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The Storm Lake Times